Content Creator, 1980 Cafe
- Writes, films, edits, and publishes videos, graphics, and reels.
- Plans content calendars with the marketing team.
- Produces high-quality social content for digital channels.
Profile
Creative marketing with organized execution.
Carol Safwat works with cross-functional teams to create plans and content that strengthen engagement, revenue, and brand recognition. She is known for detail, proactive problem solving, and a practical approach to improving marketing work through audience insight, trend awareness, and consistent execution.
Social media strategy
Content calendars
Script writing
Video production
Reels and graphics
Competitor research
Community engagement
CRM coordination
Data-informed reporting
Experience
Hands-on work across content, e-business, sales operations, and brand growth.
Content Creator, Garnell
- Creates branded visuals and short-form content for social media.
- Supports content direction, publishing, and audience engagement.
- Builds visual storytelling around products, launches, and campaigns.
Content Creator, 20 Grams
- Develops reels and digital assets for brand presence.
- Maintains consistent visual direction across social posts.
- Creates content that supports marketing campaigns and awareness.
E-Business & Marketing Intern, Al Ahram Beverages Company
- Worked across B2B and B2C e-commerce models.
- Supported website and app content updates, performance monitoring, and omnichannel retailing.
- Explored customer understanding, market analysis, data-driven decisions, and account management.
Sales Admin Specialist, The Address Investments
- Coordinated promotions, deductions, and settlements.
- Tracked sales performance and customer data.
- Maintained CRM systems and supported internal handover workflows.
Sales Agent Intern, Bouytak Company
- Built relationships with potential customers.
- Negotiated terms and supported deal closing toward sales targets.
- Stayed current with market and industry trends.
Projects
Selected brand work in social content and visual storytelling.
Brand Project
20 Grams
Dessert and cafe content built around close-up product visuals, social-first reels, and consistent branded digital assets.
- Short-form video production
- Visual content for social channels
- Product-led storytelling
Brand Project
Ami's Bakery
Bakery content shaped around warm product visuals, close-up detail, and short-form video made for social media browsing.
- Bakery product visuals
- Short-form reel production
- Social-first brand presentation
Brand Project
Canelé / spill
A refined dessert-led content set with elegant product framing, polished reels, and a clean visual rhythm for social channels.
- Dessert-focused product storytelling
- Reels and motion content
- Premium close-up visual direction
Brand Project
1980 Cafe
Cafe visuals focused on warm product storytelling, social media engagement, and a polished food and beverage identity.
- Video, graphics, and reels
- Content calendar execution
- Brand-focused social media content
Brand Project
Garnell
Branded sushi content combining product-led visuals, reels, and campaign storytelling designed to create curiosity and engagement.
- Launch and campaign content
- UGC coordination support
- Food photography and reels
Campaign
Garnell Secret Menu Campaign
Carol executed a social media campaign for Garnell introducing a new item as a Secret Menu release. The concept was built around exclusivity and curiosity, helping the brand attract the right audience and strengthen digital engagement.
- Identified and targeted the appropriate audience segment.
- Coordinated with UGC creators.
- Oversaw content direction and campaign execution.
- Monitored performance and reported campaign feedback.
5K - 50K
TikTok views
+60%
SEO visibility improvement
Education & Training
Academic foundation with marketing-focused development.
Faculty of Mass Communication, Cairo University
Bachelor of Mass Communication, majoring in Public Relations and Advertising.
Marketing and Feature Work
Content marketing plans for Dina Farms, Smoochy, and Kitro, plus a feature about Brunch and Craft.
AMAN ASHA Training
Participated in 20 hours of soft skills and marketing fundamentals training.
Saint Joseph School
Completed school education before starting Mass Communication studies.